WHAT WE DO

Dream UP! Take your business to the next level.

Bamboo Bliss Project
Bamboo Bliss Logo Identity
Bamboo Bliss Packaging
Bamboo Bliss Website
Bamboo Bliss Brochure
Bamboo Bliss Label
Eucalyptus Bliss Logo Identity
Bamboutique Logo Identity
Bamboutique Line Logo Identities
Bamboutique Branding
Bamboutique Website Design
Bamboo Bliss Email Marketing
<h1>Dreamweave Bamboo Bliss Branding</h1> Strategic brand development is our dream job. We dream up effective brand strategies that will take your business to the top. This is how we did it for Dreamweave Bamboo Bliss... Our goal was to develop a brand strategy to introduce Dreamweave’s new line of luxury bamboo fabric bedding. Our strategy was to design and develop content that would inform, educate and entice customers by showcasing the luxurious natural qualities and unique health benefits of Bamboo Bliss’ bamboo fabric bedding. Several elements contributed to achieving this...
<h1>Dreamweave Bamboo Bliss Brand Identity</h1> The first step in implementing our strategy was to create the brand name, Dreamweave Bamboo Bliss, a statement that conveys exactly what the product is. Then designed the logo identity, a distinctive black and white panda that combines with the simple sophistication of the logotype, emphasizing Bamboo Bliss under the parent brand, Dreamweave.
<h1>Bamboo Bliss Packaging Design</h1> Next we designed and developed a complete retail packaging solution for each individual product with the goal of developing creative cost effective packaging for sheet sets and duvet cover sets that could be reused and repurposed by the consumer. Here we incorporated the Bamboo Bliss signature apple green ribbon and product tag to elicit the eco-luxury aspects of Bamboo Bliss bedding.
<h1>Bamboo Bliss Website Design</h1> We approached the website as if we were building a physical store from the ground up, starting with extensive reasearch to determine the most efficient e-commerce solution to give us a strong foundation to build upon. From there we put together a blueprint to promote customer engagement, focused on providing customers detailed information for each individual product, and created visuals to support this. We also wanted to tell the Bamboo Bliss story – who they are, their commitment to quality, customer service, honesty and integrity. As seasonal promotions and new products are launched, we continue to develop new content for the web site, as well as, social media and blog posts.
<h1>Bamboo Bliss Brochure Design</h1> To further strengthened the brand we developed the slogan “We put the “ooh” in Bamboo”, to emphasize the luxurious and natural qualities of the bamboo bedding, and used imagery to back it up. Just as with the web site, we incorporated content and visual graphic elements as part of a consistent strategy to build upon the brand through the development of collateral materials, such as brochures, infographics, social media advertising, and trade show displays.
<h1>Bamboo Bliss Packaging/Labels</h1> As new products and product lines are added we continue to develop new retail packaging solutions, remaining consistent with the brand design guidelines. This has included product packaging, tags and labels for sheet sets, duvet cover sets, coverlets, pillowcase sets, pillow shams, towels, and apparel.
<h1>Eucalyptus Bliss Logo Identity</h1> When the new eucalyptus sheet set line was added, we wanted to differentiate between the eucalyptus and bamboo fabrics without separating from the Bamboo Bliss product line. We determined the best way to achieve this was to name the new line Eucalyptus Bliss and give it a logo identity that followed the same design as the Bamboo Bliss logo. So we replaced the panda with a gray and white koala and changed the logotype to emphasize Eucalyptus Bliss under the parent brand, Dreamweave.
<h1>Bamboutique Branding and Identity</h1> With the addition of a new bamboo apparel line, we needed to come up with a plan to incorporate this into the branding and e-tail store. We decided to go with a store-within-a-store concept, which was the premise that inspired the brand name Bamboutique. This allowed us to develop a separate brand strategy as an offshoot of the existing Bamboo Bliss strategy. The logo identity was designed to evoke fashion and eco-style, using the high fashion script logotype complemented by the iconic monstera leaf in the Bamboo Bliss apple green.
<h1>Bamboutique Line Logo Identities</h1> When introducing the Bamboutique apparel line, we realized we would be adding numerous pieces to the e-tail shop. To help guide the shopper when browsing the shop, we wanted to separate the apparel based on clothing style. So we designed logo identities for each line by combining the Bamboo Bliss and Bamboutique logotypes, then differentiated each by color.
<h1>Bamboutique Branding/Product Tags</h1> We carried through the Bamboutique logo identity to the design of the product tags. Repositioning the logotype and enlarging the apple green monstera leaf to bleed off the translucent product tags and incorporated distinctive black and white cord to attach tags to the garments.
<h1>Bamboutique Website Design</h1> Following our plan to incorporate the Bamboutique apparel line as a store-within-a-store, we incorporated the brand imagery into the Bamboutique store, setup navigation so customers can shop by style or clothing type and carried through our focus on providing customers detailed information for each individual product, and created visuals to support this. As seasonal products and promotions are launched, we continue to development new content for the bamboutique store, as well as, social media and blog posts.
<h1>Bamboo Bliss & Bamboutique Email Marketing</h1> Another ongoing element in Bamboo Bliss’ and Bamboutique’s brand development is the design and development of email campaigns to promote products and seasonal sales. This specific campaign promotes the Back2School Buy 2 Sale promoting both Bamboo Bliss bedding and bamboutique apparel. This requires design of all graphic elements, photo editing, copywriting and incorporating into social media advertising.

ALERT customers to your innovation.

Spoiler Alert Project
Spoiler Alert Logo Identity
Spoiler Alert Website Design
Spoiler Alert Website Design & Maintenance
Spoiler Alert Website Design & Maintenance
Spoiler Alert Email Campaign Design
Spoiler Alert Promotional Materials Design
Spoiler Alert @ Home Logo Identity
Spoiler Alert Grocery Planner Logo Identity
<h1>Spoiler Alert! Food Safety Branding</h1> We are alert to the strategies that set you apart from the competition, and know how alert customers to the innovative solutions that make your brand unique. That's what we did for Spoiler Alert! Food Safety... Our task was to develop a complete brand strategy for this start-up cloud based digital food safety tracking system, geared toward the restaurant industry. We developed a plan to illustrate how the app, printer, and exclusive washaway labels provide an easy cost-effective solution for tracking food rotation. Here are the elements that contributed to accomplishing this...
<h1>Spoiler Alert Brand Identity</h1> We started by coming up with an attention grabbing brand name that says it all, Spoiler Alert! Food Safety. Then created the logo identity. We chose the colors bright tomato red and lime green to give it a bold fresh feel, and created the red circle tomato icon with an exclamation point to identify with the alert icon we are accustomed to seeing on our devices. We combined this with the crisp clean logotype, emphasizing SPOILER ALERT! and positioning Food Safety underneath.
<h1>Spoiler Alert Website Design</h1> The web site was to be the principle medium to demonstrate how the app, printer and washaway labels work together to provide a user friendly solution for tracking food rotation. Therefore, we created visuals to illustrate this. As an introduction, we created a homepage banner animation/slideshow to show the process from start to finish and designed the infographics below to show the ease and simplicity of the system.
<h1>Spoiler Alert Ongoing Website Design and Maintenance</h1> We also developed visual animations of the system to depict how the app, the washaway labels, and the printer work and outline the features and advantages that set the Spoiler Alert system apart from competitors. To further demonstrate and inform we offer a free 30 day trial of the app so prospective customers can try before they buy, and provide links to detailed information on the exclusive washaway labels and the printer.
<h1>Spoiler Alert Ongoing Website Design and Maintenance</h1> Ongoing website design to incorporating new elements and information to promote, inform and educate customers about new system upgrades and developments to overall system. This requires design of all graphic elements, photo editing, and copywriting for each new product development as well as design and copywriting for all new tutorials and promotions.
<h1>Spoiler Alert Email Campaign Design</h1> Design and development of email campaigns to promote products and sales to support the brand strategy and introduce new product promotions for the purpose of increasing sales and to inform customers of new products and features. For example, the Keep it Rollin’ Subscribe and Save campaign to promote subscriptions for the washaway labels. This requires design of all content, graphic elements, photo editing, copywriting, and incorporating into social media advertising.
<h1>Spoiler Alert Promotional Materials Design</h1> To further alert the public to Spoiler Alert Food Safety, we designed promotional materials for Spoiler Alert users to assure and demonstrate to their customers the commitment to food safety. For this we designed a business card/brochure, the Food Safety Assured Seal sticker and window cling, the sealing tape showing the Food Saftey Sealed icon for takeout packaging and containers to ensure consumables are safety sealed.
<h1>Spoiler Alert @ Home Logo Identity</h1> With the success the B2B version Spoiler Alert wanted to expand their business with a “home version” of the app geared toward consumers. The strategy is to educate consumers about the importance of food safety and provide a system that allows users to track food expiration, create shopping lists, plan meals and more. Building upon the Spoiler Alert B2B strategy, we decided on Spoiler Alert! @Home brand name and incorporated the red and green color palette to create the triangle strawberry icon with the exclamation point using the same logotype as the original logo. The @Home version is in beta testing and due to launch in 2023.
<h1>Spoiler Alert Grocery Planner Logo Identity</h1> As part of the Spoiler Alert @Home app, the Grocery Planner module was created to allow users to create shopping lists, plan meals, organize lists per store and setup alerts to let them know when they need to purchase specific items. We designed this logo identity using the same red and green color palette and added the tan/brown paper grocery bag imprinted with the tomato icon, using the same logotype to remain consistent with the Spoiler Alert brand.

We stick to it, so you’ll Stick OUT!

Pet Tape Project
Pet Tape Logo Identity
Pet Tape Website Design
Pet Tape Website Design & Maintenance
Pet Tape Website Design & Maintenance
Pet Tape Web Site Design and Maintenance
Pet Tape Product Design
<h1>Pet Tape Product and Brand Development</h1> Call it sticktoitiveness, persistence, or in this case, dogged determination. We do the research, make the contacts, and come up with innovative cost-effective solutions. We put a plan in place and make it stick. And we’re just getting started...This is literally a pet-project. It began with an inventive idea for pet hair removal, and evolved into complete product development, working with manufacturers to develop complete product solution through research, testing and application, and followed through with the brand strategy. *See how we’re getting set to roll out in 2023...
<h1>Pet Tape Brand Identity</h1> Because of the highly competitive pet hair removal market, the brand name needed stick out, while also being simple and memorable. We wanted to use the word ‘pet’ to make it immediately identifiable as a pet product and because ‘pet’ evokes good feelings. Since tape is essentially what the product is, Pet Tape it was. The logo identity was inspired by the circular shape of the tape rolls and the flexibility of the product. We chose the cool blue for a clean feel and bright warm red with black for contrast. The red and blue also help to emphasize this is American Made product.
<h1>Pet Tape Web Site Design</h1> Being a start up, our marketing strategy was to make the web site the initial source to promote the product to both consumers and retail outlets. We designed and developed the web site as a visual infomercial, with the complete brand strategy in mind. We needed to immediately demonstrate how the product worked. So we opened the web site with the banner video/animation to so just how quick and easy Pet Tape is to use.
<h1>Pet Tape Web Site Design and Maintenance</h1> We also wanted to highlight the effectiveness for both dog and cat hair and to promote discounts for Pre-Orders prior to the official product roll out.
<h1>Pet Tape Web Site Design and Maintenance</h1> To further illustrate the advantages and simplicity of Pet Tape, we created additional visuals highlighting these, and to promote Pet Tape for use in cleaning up after smaller pets and birds.
<h1>Pet Tape Web Site Design and Maintenance</h1> Additional visuals were created to show the effectiveness with more video, animations and before and after shots. This requires design of all graphic elements, photo editing, and copywriting for any new product development as well as design and copywriting for all new promotions.
<h1>Pet Tape Product Design & Development</h1> Because Pet Tape evolved from just an idea, we were required to seek out and work with manufacturers to design and develop complete product solution through research, testing and application. Also including package design of labels and application accessories. This carries through to brand strategy development for email marketing, info graphics, social media advertising, and collateral materials.

We make DREAMS come true.

Dreamweave Brand Development
Dreamweave Logo Identity
Dreamweave Website Design
Dreamweave Website Design & Maintenance
Dreamweave Website Design & Maintenance
Dreamweave Web Site Design and Maintenance
Dreamweave Brand Design
Dreamweave Brand Design
Dreamweave Brand Design
Dreamweave Brochure Design
Dreamweave Email Marketing
<h1>Dreamweave Brand Development</h1> Dreamweave began as a side hustle. This small family business started off selling their high performance microfiber fabric bedsheet sets at small festivals, fairs, and home shows under the name of Bargain Sheet Sets. As the business grew they decided to up their game with a new name. The brand name Dreamweave was adopted as part of the brand strategy to better describe their products, establish a clear identity and elevate the brand. See how we made dreams come true...
<h1>Dreamweave Brand Identity</h1> After dreaming up the new name, we designed the new logo identity. We chose a sophisticated serif logotype with clean lines to give it an upscale feel. Using a clean aqua sky blue combined with deep gray, we designed the iconic man in the moon graphic to evoke a dreamlike quality, and developed the tag line “Luxury Meets Performance” to emphasize the qualities of the high performance luxury microfiber fabric.
<h1>Dreamweave Web Site Design</h1> As the brand strategy took hold, Dreamweave wanted to get off the road and take it online to reach more customers and expand their product line. Our plan was to weave together the story of Dreamweave – how it began, their commitment to quality, honesty and integrity. Noting they had run across several companies selling sheet sets made from microfiber fabrics who were misleading customers with labels that made it appear the fabric was Egyptian Cotton, Dreamweave wanted the web site be highly informative about the products, fabric, and the qualities that make it unique and superior.
<h1>Dreamweave Web Site Design and Maintenance</h1> With the fabric of the web site in place, we developed content and visuals to engage and inform customers providing detailed information outlining why their fabric is ‘Truly the Dreamweave’ defining the qualities and benefits with specifics for each individual product line.
<h1>Dreamweave Web Site Design and Maintenance</h1> To further inform and engage customers we developed the Home/Life Headlines blog as an ongoing source of information, highlighting seasonal promotions, new products, and home and lifestyle topics.
<h1>Dreamweave Web Site Design and Maintenance</h1> We also added the Dream Community forum to encourage customer engagement through the Dream UP! Design/Decor forum and a Dream Tips & Tricks forum where customers are encouraged to post home decor, design ideas, tips and tricks.
<h1>Dreamweave Premium Performance Label Design</h1> As we developed the brand guidelines, we applied the Dreamweave logo identity to the design of the product labels. For the Premium Performance line, we designed a circular label to compliment the cylindrical packaging and screened back the man in the moon icon on the midnight black background to enhance the dreamy feel.
<h1>Dream Classic 300 Thread Count Label Design</h1> As new products and product lines are added we continue to developed brand labels. When the Dream Classic 300 Thread Count Giza Cotton line was added we designed a rectangular label to insert into the clear polyethylene packaging, again using the cool aqua sky blue and gray with the translucent man in the moon graphic on the midnight black background.
<h1>Dream Luxe 600 Thread Count Label Design</h1> For the Dream Luxe 600 Thread Count Cotton line, we designed a rectangular label insert, following the design of the 300 Thread Count label, but instead using a warm golden yellow to emphasize the regal luxury of the 600 thread count fabric.
<h1>Dreamweave Brochure Design</h1> To further strengthened the brand and promote their products we designed a brochure to emphasize the luxurious qualities of the Dreamweave bedding. As with the web site, we incorporate content and visual graphic elements as part of a consistent strategy to build the brand through the development of collateral materials, such as brochures, infographics, social media advertising, and trade show displays.
<h1>Dreamweave Email Marketing</h1> As part of the ongoing brand strategy, we design and develop email campaigns to promote products and seasonal sales. This specific campaign is for the Black Friday in July Sale, advertising Dreamweave’s sitewide bedding sale. This requires design of all graphic elements, photo editing, copywriting and incorporating into social media advertising.

We are INTIMATE with the keys to unlocking success.

Noir Lace Brand Development
Noir Lace Brand Identity
Noir Lace Website Design
Noir Lace Brand Design
Noir Lace Brochure Design
Noir Lace Email Design
<h1>Noir Lace Brand Development</h1> With each project we become intimate with our clients’ goals to establish the keys to open up opportunities for success. In this case we were charged with developing a complete brand strategy for a new e-tail dropship lingerie business. Our overall strategy was to design and develop branding that would entice and enhance the sex appeal of their products. See what we did to unlock their success...
<h1>Noir Lace Brand Identity</h1> Starting with the name, we wanted to create an alluring name that was both sexy and sophisticated, and ‘Noir Lace’ is just that. We designed the black lace heart shaped keyhole logo combined with the soft curvy logotype, and incorporated the silhouette skeleton key with the tagline ‘unlock your love’ on the nude pink background, with black lace trim to complete the unmistakably feminine feel.
<h1>Noir Lace Web Site Design</h1> Our concept for the e-tail store was to create the feel of a physical boutique. So the header was designed as nude pink storefront canopy with black lace trim imprinted with the Noir Lace logo. The hero carousel image promos were designed as if poster displays in the storefront window. We then placed featured products underneath to serve as POP displays – all designed to encourage shoppers to come in, browse the store and ultimately make a purchase.
<h1>Noir Lace Brand Design/Development</h1> To further develop the brand, we designed product tags using elements of the logo identity. The tags attached to garments with a thin black ribbon adorned with a brass key charm, intending customers collect the charms as a keepsake. This also tied to our customer loyalty program for which customers were awarded ‘e-charms’ with each purchase. As customers accumulate ‘e-charms’ they received credits to be used for future orders.
<h1>Noir Lace Brochure Design</h1> To supplement the information provided on the web site, we designed several brochures to be inserted in product order shipments to upsell additional product lines and strengthen the brand.
<h1>Noir Lace Email Marketing</h1> A staple element to consistently building the brand is the design and development of email campaigns targeting sales of specific products and seasonal sales. As with all of our branding, this requires design of graphic elements, photo editing, copywriting and incorporating into social media advertising.

We FURNISH the structure that will strengthen your brand.

Darrons Contemporary Furniture Advertising and Brand Design
Darrons Comfort Zone Logo Identity
Darrons Contemporary Furniture Ad Design - Comfort Zone, Where Luxury and Comfort Intersect
Darrons Contemporary Furniture Ad Design - For the Love of Lounging
Darrons Contemporary Furniture Ad Design - For People Who Take Relaxation Seriously
Darrons Contemporary Furniture Ad Design - Fashion That Moves You
Darrons Contemporary Furniture Ad Design - More Luxury For Much Less
Darrons Furniture Email Advertising
<h1>Darrons Contemporary Furniture Advertising and Brand Design</h1> Darrons asked us to design and develop advertising campaigns to promote their contemporary furniture gallery store. Without a specific brand strategy in place, we knew it was essential to develop designs that would compliment and build upon their existing brand to establish a clear brand identity. See how we furnished the structure to strengthen their brand...
<h1>Darrons Comfort Zone Logo Identity</h1> To start, Darrons needed a logo for their new Comfort Zone, a section of the store devoted to featuring Stressless® and American Leather® furniture. We looked at the furniture lines and branding, took into account the Darrons logo, and designed a logo that would compliment existing branding. We used a clean contemporary logotype with a flowing ‘f’ to emulate the contour and comfort of the furniture, and balanced the placement of the text ‘at Darrons’ and tagline ‘Where luxury and comfort intersect’. The default colors were ‘Darrons teal’ and gray, but we decided color palette should be flexible to compliment individual advertisement images.
<h1>Darrons Ad Design - Comfort Zone, Where Luxury and Comfort Intersect</h1> Our next step was an ad campaign to promote the opening of Darrons Comfort Zone. We chose a high fashion lifestyle image of the Comfort Recliner™, covering the upper portion of the page, featured with the Comfort Zone logo. To tie in with image, a soft steel blue rectangular block highlights the headline ‘Where Luxury and Comfort Intersect’. The body text is indented to create white space, with a block rectangle highlighting the call to action text. The Darrons logo is positioned beneath with the address and contact information centered above the teal bar bordering the bottom. This design was the starting point for structuring the brand style guidelines for all proceeding advertising campaigns, and was restructured to use for newspaper ads, email and social media campaigns, and the web page.
<h1>Darrons Ad Design - For the Love of Lounging</h1> Using the Comfort Zone ad as a style guideline, we then had a template structure for all proceeding ads. ‘For the Love of Lounging’ was the concept for this early February ad campaign. Here we use the edgy image of the striking deep red accent chair, with the headline 'For the Love of Lounging’, accenting the word LOVE in the deep red and use teal to feature Accent Chairs by American Leather™’. Once again using a rectangular block to highlight the sale heading and indent the body copy, following the template for the bottom portion of the ad, and the signature teal bar as the bottom border.
<h1>Darrons Ad Design - For People Who Take Their Relaxation Seriously</h1> Following the established style guidelines, we designed this fall ad campaign for the Comfort Recliner™ sale. We use a high-style image featuring the warm gray recliners. We pull out the gold tones in the image for the headline ‘For People Who Take Their Relaxation Seriously’, and incorporate the warm gold to highlight the sale heading. We also accent with the signature teal blocks, framed by teal bars at the top and bottom borders.
<h1>Darrons Ad Design - Fashion That Moves You</h1> To keep things moving, we designed this ad campaign for American Leather® Power Recliners, Sofas, and Sectionals. The image features the ultra-modern design of the off-white sectional sofa, with the headline ‘Fashion That Moves You’. We use the ‘Darrons olive’ from their logo with the signature teal to compliment the image and emphasize the headline. And again use the olive and teal to highlight elements in the bottom portion of the ad.
<h1>Darrons Ad Design - More Luxury For Much Less</h1> Looking forward to Spring, we designed this ad campaign for the Stressless® FREE Leather Upgrade Event. We used the casual lifestyle image featuring a flowery coral pink love seat, complimented by the olive green and soft blue tones to capture the casual comfort and style of Stressless® furniture. We pullout the coral and olive tones from the image to highlight headings, and other design elements. And once again, use the signature teal bar as the bottom border.
<h1>Darrons Furniture Email Advertising</h1> For each ad campaign, we restructured the designs and developed email campaigns to compliment the print advertising. Here we show several examples of how we developed designs that would compliment and build upon the established advertising and brand strategy.

Bring new VISION to your product.

Remote Patrol Brand Development
Remote Patrol Product Development
Remote Patrol Brand Identity
Remote Patrol Web Site Design
Remote Patrol Email Marketing
Remote Patrol Brochure Design
<h1>Remote Patrol Product and Brand Development</h1> It all started when this client needed a surveillance system for their Subway® sandwich stores. Because they manage multiple stores, they needed system that could be easily accessed anytime, anywhere from their iOS devices. Unable to find system that met their needs, they came up with their own solution. The system worked so well, they called on us to help them develop the product and brand for public use. See how we brought new vision to their product...
<h1>Remote Patrol Product Development</h1> As we envisioned what the final product would be, we worked with the client to research and test the hardware, software, and camera components to establish how the components would translate to a customizable product solution. From there we looked at competitors, developed and analyzed product comparisons, and finalized the components, features, and advantages that would become the Remote Patrol system.
<h1>Remote Patrol Brand Identity</h1> With the product offerings in place, we created the brand name and logo identity. Remote Patrol succinctly describes the remotely controlled surveillance system. Designs shown here are a rebrand. Over the years, system updates and new Apps were developed, so it was time to rebrand. The rounded logotype reflects the system’s simplicity and flexibility. The circular logo, interlocking ‘r’ and ‘p’, with beam emanating from the focal point (depicting camera coverage), and the safety yellow, calming blue and gray, all combine to symbolize safety and security.
<h1>Remote Patrol Web Site Design</h1> Essential to the rebranding was incorporating the new brand strategy into the design of the web site. Here we introduced the tagline ‘self-assured (secure)’ to emphasize the self-control, confidence, protection, and secure aspects of the system. The design utilizes imagery, graphic elements, and product specifications to show how the app/s, hardware, software, and devices work together to provide a completely customized solution. The à la carte menu of components allows customers to choose the modules that suit their needs.
<h1>Remote Patrol Email Marketing</h1> Design and development of email campaigns to promote products and sales, to support the brand strategy, and to introduce new product promotions for the purpose of increasing sales and to inform customers of new products and features. Specifically this campaign was created to introduce the new brand design and relaunch of the newly designed web site. This required design of all content, graphic elements, photo editing, copywriting, and incorporating into social media advertising.
<h1>Remote Patrol Collateral Materials Design</h1> To secure the new branding, we incorporated content and visual graphic elements as part of a consistent strategy to support the brand through the development of collateral materials, such as brochures, infographics, social media advertising, and trade show displays. In conjunction we also developed new graphics for the App UI design.

We take a PROACTIVE role in building your brand.

Proactive Employment Brand Development
Proactive Employment Brand Identity
Proactive Employment Web Site Design
<h1>Proactive Employment Brand Development</h1> When Proactive Employment & Personnel asked us to design a logo identity for their employer focused recruiting firm, we took a proactive role in developing a complete brand strategy. Because brand strategy is a consideration in everything we do. We don’t just design a logo. We develop a brand. Here we carried that through to business card, letterhead, and web site design. See how we make things happen...
<h1>Proactive Employment Brand Identity</h1> Our first action was to design the logo identity and establish brand guidelines. Proactive being an action word, we wanted the logo to demonstrate that. Because the business is geared toward industrial job placement, we wanted the logo to have an industrial appeal. We chose a logotype with clean lines and designed angles for the ‘A’ and ‘V’ to show action, with orange and blue angles pointing to ‘EMPLOYMENT AND PERSONNEL’ below. The colors safety orange and blue, commonly used in industrial environments, compliment the industrial feel.
<h1>ProActive Employment Web Site Design</h1> The next step was to design and develop their web site. So we took it to the next level by building their brand through the web site. We designed the site as if it were an online brochure outlining their services and expertise. We used brand colors, safety orange and blue and accented with navy and gray. We display imagery of the industrial work environment in the page banners with easily accessible navigation above, allowing visitors to easily click through each page on the site. The star graphic was created to point to Proactive’s ‘star status’ in their ability to provide ‘star recruits’ to industry positions. This required design of all content, graphic elements, photo editing, and copywriting.

A MODERN approach to classic design.

Mid Mod Squad Brand Development
Mid Mod Squad Brand Identity
Mid Mod Squad Brand Design
<h1>Mid Mod Squad Brand Development</h1> This side hustle hobby business evolved from our love of shopping thrift stores, antique malls, resale shops, garage sales, and yes, even trash picking to find vintage treasures. It began with purchasing furniture and decor for our own home, but at some point we had accumulated more than we could use. Not wanting to hoard these treasures, we listed items for sale on Craig’s List and eBay. Having had great success and feedback on this, we decided to create an Etsy Shop and Facebook Page, and developed the brand for the business. See our mid mod approach...
<h1>Mid Mod Squad Brand Identity</h1> Having an eye for curating quality mid-century modern pieces, we couldn’t wait to apply that style to the branding. In a play on words, we came up with Mid Mod Squad, a hat tip to the late 60’s/early 70’s TV series. For the logo identity, we stacked the extra-wide, bold, seriffed logotype, and overlaid intersecting angles with the logotype to create the asymmetric, atomic style starburst. The color overlays combine to create a classic mid-century modern color palette: orange, aqua, gold, mint and forest green, and finished it with the vintage mid-century script “Live the Good Life!” that exemplifies the spirit of the mid-century modern age.
<h1>Mid Mod Squad Brand Design</h1> After creating the brand name and logo identity, We developed designs for the Facebook Page and Etsy Shop. We designed the banner images using an image of a mid-century modern forest green quilted vinyl diamond upholstered couch, styled with round pintuck throw pillows, wall graphics of gold, orange and aqua geometrics, incorporate the Mid-Mod Squad logo, and emphasized the “Live the Good Life!” tagline. We reconfigured the logo design for the profile images, and also use these designs for sticker labels.

We are IN TUNE with your brand.

Magnatone Brand Design and Development
Magnatone Brand Identity
Magnatone Brand Development
<h1>Magnatone Brand Design and Development</h1> Another design of passion...our lifelong friends’ local band regrouped and changed their name to Magnatone. Self-appointed groupies and huge fans of their original music, we wanted to rock it by creating a new ‘band identity’. See how we tuned up their brand...
<h1>Magnatone Brand Identity</h1> Speaking with the band about the origins of the new name and knowing the band and their music, we retuned their brand with a new logo identity. The new name pays homage to the Magnatone brand guitars and amps sold in the mid 30’s thru the mid 70’s. So we reworked the V-shape that was used in the original logo to create the M logo graphic, using antique gold and black, and complimented it with the retro rock logotype.
<h1>Magnatone Brand Development</h1> As dates for live gigs were set. We amplified their exposure with posters, social media and YouTube posts, to promote their live shows. Here we use black and white images of the band, apply sepia tone effects and use color and focal point graphics to make the visuals pop.

SHOOT for the stars.

The Schott Brand and Merchandise Design
The Schott Brand Identity Design
The Schott Merchandise Design
The Schott Merchandise Design
The Schott Merchandise Design
The Schott Merchandise Design
<h1>The Schott Brand and Merchandise Design</h1> When the Schottenstein Center at OSU was being built, we knew it would become the center of events in Columbus, Ohio. It was a natural instinct to shorten the name, so we affectionately dubbed it ‘The Schott’. Knowing that everything OSU related is always a hit in Columbus and Ohio in general, we decided to trademark the name with the idea of creating and selling The Schott branded merchandise. See how we shoot for the stars...
<h1>The Schott Brand Identity Design</h1> The nickname ‘The Schott’ naturally lends itself to the sporting events that are held at the facility, so we wanted to play on that. The logo identity was designed using red and gray, colors commonly associated with OSU. The extra bold logotype is positioned to direct the eye to the red letters (S-H-O-T) and de-emphasized the C and additional T by screening them back. The sport striping connects the red lettering and gives it the distinctive sports look.
<h1>The Schott Merchandise Design</h1> We started with the basics. Basic logo tees with The Schott logo on the left chest, front center and back center. For basketball fans we designed a graphic with a basketball shooting up from the logo. These basic designs were altered for imprint various apparel in a variety of colors for Men, Women and Kids styles.
<h1>The Schott Merchandise Design</h1> We continued with designs for sweatshirts and hoodies. For hocky fans we created a hockey graphic with a hockey puck shooting out from the text, and imprinted hockey pucks with The Schott logo. Again we altered this design for various apparel and merchandise styles.
<h1>The Schott Merchandise Design</h1> Basketball being the ‘big shot’ at The Schott, we designed the ‘hoops’ graphic. Here we show a women’s hoops tee with the basketball graphic shooting from the lettering and The Schott logo imprinted on the sleeve. This design was also altered for a variety apparel. We also imprinted designs on coffee mugs, drinkware, etc.
<h1>The Schott Merchandise Design</h1> The merch doesn’t stop there. In addition to the graphic tees, sweatshirts, hoodies and drinkware, we continue to create designs for bumper stickers, hats, bags, backpacks and more...

COMMUNICATION BY DESIGN

Communication, it can be as simple as picking up the phone. With multiple modes of communication right at our fingertips, we can instantly communicate with almost anyone in the world at anytime. But when it comes to marketing, it’s not that simple. That’s where we come in. We know the tools and methods to get the word out, and know how to do it effectively. We’re dialed-in to our customers. We understand their needs and goals. That’s why we develop marketing solutions as a complete brand strategy focused on conveying a consistent and relevant message. ‘Communication By Design’ – it doesn’t just have a nice ring to it. It’s what we do.
  

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